Omarion - O

Omarion is well known for his dance moves.

Theme:

• The song O by Omarion is about sex...typical of the RnB genre. If the main theme of the song isn’t about sex, it is likely that there will still be a few lyrics that make reference to sex or women.

Character Movement

• Character movement is also vital, in R&B videos it is typical for the artist to portray a sexy attractive persona. In this Video this persona is achieved through Omarions Dance scenes, particularly through close ups which emphasize his moves.The style of acting is very naturalistic as the R&B songs are often a reflection of reality.
• Characters often reflect the mood of the song and are very passionate towards the lyrics, which amplifies the song.
• The Female is showing affection towards Omarion, the artist, which is a conventional characteristic of R&B videos as they want to promote and sell the artist. This is also pleasurable for the female audience who have affection for Omarion.
• Omarion looks towards the camera so that there is direct connection between him and the audience, making it pleasurable to the female audience as he directs the lyrics to them. For example the camera is placed at the perspective of the mirror as Omarion sings and washes his face.

Editing

• Black fades and Dissolves : These types of transitions are used frequently in the video which is a convention of R&B videos. They are frequently used to make the video smooth and fluent, imitating the relaxed nature of the genre and artists. It also gives a natural feel to the video, atttributes to the theme of sex. The video begins with a black screen fading into a close up of Omarion, black fades are also used when there is a changing location, for example this transition is used between Omarion Singing in his bedroom and the dance scenes outside.

• Special effects: Although minute there are special effects used in this video, which is typical of an R&B video as it enhances the videos visuals. When Omarion is dancing small sparkling lights can be seen on his body, this highlights the dance moves and makes them stand out form he dull background.

• Cutting Rhythm: A slow cutting rhythm is used through the video; this reflects the tempo of the song and also makes the visuals easy on the eye. A typical Convention of R&B videos, is that the cutting rate matches pace of the song as it reflects the nature of R&B and the culture - which is heavily influenced by rhythm. For example during the chorus and the dance scenes, the cutting rate increases as the dance is seen by the audience at different perspectives.

• The juxtaposition of the performance and the narrative allows the video to be broken up into sections which is more entertaining than just focusing on the main story line.For example, Omarion is performing a dance routine and then it cuts back to the narrative in the bedroom.This is a familiar structure to R&B audiences, which adds an entertainment value to it. It is a main convention for RNB videos, as you often see the singer dancing with an entourage of people, whether it is within the main story, or separated as seen in this video.

Camera Techniques

• Close ups: This is a typical convention of R&B videos, as the music video aims to promote the artist. 'O' begins with a fade revealing a close up of Omarion lying down. This opening suggests that it is somewhat a personal song and we are instantly able to identify the Singer. There are many close up shots that, highlight the earring,the tattoos and Omarion physique, which is typical of an RNB video. The close ups of Omarion's body allow the female audiences to connect with him on a close personal level, it is also promotes the ideal physique that is associated with the R&B image.

• Medium Shots: This video uses medium shots to capture the characters movement as Omarion and the girl are in bed. This type is shot as your audience focus on the top half of the bodies, allowing them to capture distinctive -specific character movements. It is also used during the dance scenes allowing you to capture the hand gesture.

• Crab Shots: Crab Shots are typically used in R&B videos to sell the artist. In this video the camera crabs up Omarion’s body contributing to the culture of having a nice body and appearance. It also attributes the lyrics about sex, and makes it pleasurable to the female audience.

• There is an emphasis on dance moves which is portrayed through long shots to capture all the dance moves. This is done to sell the artists image.
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Mise-en-scene & Location

• Jewellery: A typical convention of R&B videos, is that the Artist is wearing Jewellery. In this video, Omarion is seen two earrings, he wears his hat so that the two earrings are visible and the audience is drawn to their existence.
• Bedroom: R&B Videos are typically based in a house . A majority of the narrative is located in a bedroom which reflects the intimate lyrics, similar to Mario's Video 'Breathe' which is also about a relationship.
• The Dance scene is located in an open public space which conventional of an R&B video as it gives it a performance value and a sense of realism which the style of R&B videos. The performance being near the narrative of the song is another convention of R&B videos. He also performs a solo dance which allows him to show off and appeal to his audience, promoting his image.

• Conventionally, the video reflects the lyrics of the song, which is often shown through the narrative of the video. Its purpose is to enhance the lyrics and make the audience get involved in the video by helping them understand the concept of the song. For example, the lyrics 'Girl I'm gone take you some where that you never been' are reflected on screen as the artist and the girl are having an intimate moment, which is suggested in the lyrics. The audience is also drawn in to the narrative as the amplify the lyrics.

Omarion O - Official video